Develops understanding of the importance and application of the research process to tourism and hospitality businesses. Explains, through a project-based teaching approach, how to develop a research question and choose the appropriate data collection, analysis and presentation methods. Students gain skills in the planning, preparation and design of a tourism or hospitality research project.
Introducing tourism research
Review of related literature
Selecting the sample
Analysing the data
Reporting the research
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
GA1: Intellectual rigour,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||demonstrate understanding of the research planning process||Intellectual rigour|
|2||demonstrate information literacy to write a literature review and explain its role in the research planning process||Intellectual rigour|
|3||plan, design and present a research proposal in an appropriate and professional manner||Intellectual rigour||Creativity|
|4||identify limitations of research and related knowledge||Intellectual rigour|
|5||demonstrate appropriate knowledge of basic qualitative and quantitative data collection methods and the analysis of these data.||Intellectual rigour||Ethical practice|
- Jennings, G, 2010, Tourism Research, 2nd edn, Wiley, Milton. ISBN: 9781742164601.