Unit aim

Elaborates on strategic management issues from prior units. Theories about strategies and strategic management are studied alongside illustrative and analytical cases from tourism and hospitality industries, internationally and in Australia.

Unit content

This unit covers the following areas:

  1. The history of strategy and an introduction to basic concepts
  2. Strategy formation in organisations
  3. External analysis: Opportunities, threats and strategy
  4. Internal analysis: Resources, capabilities and competitive advantage
  5. Dealing with competition: Business-level strategy
  6. More than one industry: Corporate-level strategy
  7. Implementing strategy
  8. Strategy and business ethics, CSR and the environment
  9. Strategic management in whole tourism systems: A final caveat.

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • This textbook is available in several formats. It is available as a traditional paper-back book, or it is available as an e-book. Further, electronic versions of individual chapters may also be purchased. Please refer to the publisher’s website for further information. It is entirely your choice which format you choose to purchase. The only mandatory requirement is that you be able to access the chapters/excerpts as prescribed in the online Study Guide.: Hill, W & Jones, G , 2010, Strategic Management: An Integrated Approach, 9th edn, Cengage, Mason OH. ISBN: 978–0–538–75107–0.

Session 2

  • No prescribed texts.

Session 3

  • This textbook is available in several formats. It is available as a traditional paper-back book, or it is available as an e-book. Please refer to the publisher’s website for further information. It is your choice which format you choose to purchase. : Lamont, M (Ed.), 2014, MNG00417 Strategic Management for Tourism and Hospitality Enterprises, Cengage, Melbourne. ISBN: 978-017358583.
Prescribed texts may change in future study periods.

Teaching and assessment

Coffs Harbour

Teaching method
Lecture online 1 hour (10 weeks)
Workshop on-site 2 hours (10 weeks)
Assessment
Quiz20%
Report55%
Exam: closed book25%

Gold Coast

Teaching method
Workshop on-site 2 hours (10 weeks)
Lecture online 1 hour (10 weeks)
Assessment
Quiz20%
Report55%
Exam: closed book25%

Lismore

Teaching method
Workshop on-site 2 hours (10 weeks)
Lecture online 1 hour (10 weeks)
Assessment
Quiz20%
Report55%
Exam: closed book25%

Online

Teaching method
Lecture online 1 hour (10 weeks)
Workshop online 2 hours (10 weeks)
Assessment
Quiz20%
Report55%
Exam: closed book25%

Singapore - MDIS

Teaching method
Lecture online 1 hour (10 weeks)
Workshop on-site 2 hours (10 weeks)
Assessment
Quiz20%
Report55%
Exam: closed book25%

Sydney - The Hotel School

Teaching method
Lecture on-site 1 hour (10 weeks)
Workshop on-site 2 hours (10 weeks)
Assessment
Quiz20%
Report55%
Exam: closed book25%

Uzbekistan - MDIS Tashkent

Teaching method
Lecture online 1 hour (10 weeks)
Workshop on-site 2 hours (10 weeks)
Assessment
Quiz20%
Report55%
Exam: closed book25%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.