Unit description

Introduces students to the management and application of Electronic Business (eBusiness) solutions within tourism and hospitality organisations. Using workshops, and an ‘emergent curricula’ approach, students engage with recent research into the implementation and management of eBusiness, and apply their learning to aspects of interface design and usability for technology applications.

Unit content

  1. Introduction to the unit
  2. eBusiness background: business, technology and society
  3. eBusiness models
  4. Using eBusiness in tourism and hospitality
  5. Tourism and hospitality functional applications
  6. ‘Sticky sites’ and the small print
  7. ‘Higher tech for higher touch’: service and eBusiness
  8. Management and strategies of eBusiness
  9. Information, knowledge and innovation within the eBusiness environment
  10. Future technologies for tourism and hospitality eBusiness


Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Teaching and assessment


Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 2

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.