MNG00421 - Festival and Special Events Planning (2014)

Unit aim

Provides the theoretical and technical skills to apply the principles and concepts of special events planning. Examines the nature and characteristics of events, their positive and negative impacts on the economic, environmental, socio-cultural and political environments and associated implications pertaining to the sustainable planning and management of events in the global and local marketplace.

Unit content

Topic 1            Festival and special event definitions and categories, event tourism & sustainability

Topic 2            Impacts:  economic, environmental, socio-cultural & political

Topic 3            Organisational structures, administration and governance

Topic 4            Financial management and contracts

Topic 5            Programming concepts, and core values

Topic 6            Site and venue selection

Topic 7           Design feasibility

Topic 8           Sponsorship

Topic 9           Grant proposals

Topic 10         Evaluation and acquittal processes

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Prescribed texts