Provides the theoretical and technical skills to apply the principles and concepts of special events planning. Examines the nature and characteristics of events, their positive and negative impacts on the economic, environmental, socio-cultural and political environments and associated implications pertaining to the sustainable planning and management of events in the global and local marketplace.
Topic 1 Event definitions and categories
Topic 2 Event Audiences
Topic 3 Impacts: economic and political
Topic 4 Impacts: socio-cultural and environmental
Topic 5 Evaluating Events
Topic 6 Programming concepts and core values
Topic 7 Site and venue selection
Topic 8 Financial management, administration and governance
Topic 9 Promotion and PR
Topic 10 Sponsorship and evaluation
Topic 11 Grant proposals and acquittal processes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||comprehend and evaluate the role of festivals and special events in contemporary society||Knowledge of a discipline||Cultural competence|
|2||identify and discuss the various planning processes of the events industry and explore specific implications for event management||Intellectual rigour||Knowledge of a discipline|
|3||identify and analyse the economic, environmental, socio-cultural and political impacts associated with events and discuss the management of associated issues.||Knowledge of a discipline||Cultural competence|
- No prescribed texts.
- Holmes, K, Hughes, M, Mair, J & Carlsen, J, 2015, Events and Sustainability, 1st edn, Routledge, Abingdon. ISBN: UK978-0-415-74450-8.
Teaching and assessment
Melbourne - The Hotel School
|Lecture online 1 hour (12 weeks)|
|Case study proposal||30%|
|Case study report - mixed media||40%|
Sydney - The Hotel School
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.