2020 unit offering information will be available in September 2019
Provides the theoretical and technical skills to apply the principles and concepts of special events planning. Examines the nature and characteristics of events, their positive and negative impacts on the economic, environmental, socio-cultural and political environments and associated implications pertaining to the sustainable planning and management of events in the global and local marketplace.
Topic 1: Event definitions and categories
Topic 2: Impacts: economic and political
Topic 3: Impacts: socio-cultural and environmental
Topic 4: Evaluating events
Topic 5: Administrative and organisational structures
Topic 6: Audiences and program conceptualisation
Topic 7: Site and venue selection
Topic 8: Program design processes
Topic 9: Promotion and media relations
Topic 10: Sales and marketing
Topic 11: Financial administration
Topic 12: Sponsorship and grants
Topic 12: Promotion and marketing
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||comprehend and evaluate the role of festivals and special events in contemporary society||Knowledge of a discipline||Cultural competence|
|2||identify and discuss the various planning processes of the events industry and explore specific implications for event management||Intellectual rigour||Knowledge of a discipline|
|3||identify and analyse the economic, environmental, socio-cultural and political impacts associated with events and discuss the management of associated issues.||Knowledge of a discipline||Cultural competence|
- Allen, J, O'Toole, W, Harris, R & McDonnell, I, 2011, Festival and Special Event Management, 5th edn, Wiley, Milton, Queensland. ISBN: 9871742164618.
- Prescribed text information is not currently available.
Teaching and assessment
Melbourne - The Hotel School
|Lecture online 1 hour (12 weeks)|
|Case study proposal||30%|
|Case study report - mixed media||40%|
Sydney - The Hotel School
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.