Availabilities:

2020 unit offering information will be available in September 2019

Unit aim

Provides the theoretical and technical skills to apply the principles and concepts of special events planning. Examines the nature and characteristics of events, their positive and negative impacts on the economic, environmental, socio-cultural and political environments and associated implications pertaining to the sustainable planning and management of events in the global and local marketplace.

Unit content

Topic 1: Event definitions and categories

Topic 2: Impacts: economic and political

Topic 3: Impacts: socio-cultural and environmental

Topic 4: Evaluating events

Topic 5: Administrative and organisational structures

Topic 6: Audiences and program conceptualisation 

Topic 7: Site and venue selection

Topic 8: Program design processes

Topic 9: Promotion and media relations

Topic 10: Sales and marketing

Topic 11: Financial administration

Topic 12: Sponsorship and grants

Topic 12: Promotion and marketing

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • Allen, J, O'Toole, W, Harris, R & McDonnell, I, 2011, Festival and Special Event Management, 5th edn, Wiley, Milton, Queensland. ISBN: 9871742164618.

Session 3

  • Prescribed text information is not currently available.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Essay30%
Case study proposal30%
Case study report - mixed media40%

Melbourne - The Hotel School

Teaching method
Tutorial on-site 2 hours (12 weeks)
Lecture on-site 1 hour (12 weeks)
Assessment
Essay30%
Case study proposal30%
Case study report - mixed media40%

Online

Teaching method
Lecture online 1 hour (12 weeks)
Assessment
Essay30%
Case study proposal30%
Case study report - mixed media40%

Sydney - The Hotel School

Teaching method
Tutorial on-site 2 hours (12 weeks)
Lecture on-site 1 hour (12 weeks)
Assessment
Essay30%
Case study proposal30%
Case study report - mixed media40%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.