Introduces students to the history, origins, trends and contemporary issues of accommodation operations including forecasting, yield management and budgeting. It evaluates the impact of brands, ownership structures and target markets on the accommodation organisation and the guest cycle. Discussions on how the experience and sharing economies affect operations of the accommodation and the metaphor of the 'theatre of accommodation' is explained in relation to the guest cycle.
- Introduction to accommodation operations
- History of accommodation, hospitality and hospitableness
- Hotel classification and grading structure; brands and target markets; quality and luxury
- The experience economy: the 'theatre of hospitality', emotional intelligence, aesthetic labour, culture & values; complaint handling
- Hotel operating structures: mergers, managed, franchised, strata and owned hotels. Hotel development costs
- Rooms division - functional departments: the front office, sales, housekeeping and the maintenance departments
- Budgeting and forecasting: revenue management, yield management, outsourcing
- Technology and the hospitality industry - the digital age and digital business disruptors
- Security and legal aspects
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||describe the accommodation sector, and examine the relationship between this sector and other components of the hospitality industry||Knowledge of a discipline|
|2||identify and explore operational issues within the front and back of house areas of accommodation organisations||Creativity||Knowledge of a discipline||Communication and social skills|
|3||compare the relationship between an accommodation provider's target market and its organisation structure, facilities and service culture||Creativity||Knowledge of a discipline||Communication and social skills|
|4||describe the Guest Cycle and evaluate how it relates to a range of accommodation organisations.||Creativity||Knowledge of a discipline|
- No prescribed texts.
- No prescribed texts.
Teaching and assessment
Melbourne - The Hotel School
Sydney - The Hotel School
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2018 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.