Unit aim

Introduces students to the history, origins, trends and contemporary issues of accommodation operations including forecasting, yield management and budgeting. It evaluates the impact of brands, ownership structures and target markets on the accommodation organisation and the guest cycle. Discussions on how the experience and sharing economies affect operations of the accommodation and the metaphor of the 'theatre of accommodation' is explained in relation to the guest cycle.   

Unit content

  1. Introduction to accommodation operations
  2. History of accommodation, hospitality and hospitableness
  3. Hotel classification and grading structure; brands and target markets; quality and luxury
  4. The experience economy: the 'theatre of hospitality', emotional intelligence, aesthetic labour, culture & values; complaint handling
  5. Hotel operating structures: mergers, managed, franchised, strata and owned hotels. Hotel development costs
  6. Rooms division - functional departments: the front office, sales, housekeeping and the maintenance departments
  7. Budgeting and forecasting: revenue management, yield management, outsourcing
  8. Technology and the hospitality industry - the digital age and digital business disruptors
  9. Security and legal aspects  

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 2

  • No prescribed texts.

Session 3

  • No prescribed texts.
Prescribed texts may change in future study periods.

Teaching and assessment

Melbourne - The Hotel School

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Presentation25%
Essay35%
Exam: closed book40%

Sydney - The Hotel School

Teaching method
Tutorial on-site 2 hours (12 weeks)
Lecture on-site 1 hour (12 weeks)
Assessment
Presentation25%
Essay35%
Exam: closed book40%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2018 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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