Unit description

Develops critical thinking and problem solving skills for strategic decision-making in gambling enterprises in the areas of market position, competitiveness, corporate citizenship and social performance.

Unit content

  1. Perspectives on strategic management
  2. Alternative approaches to creating strategy
  3. Stakeholder influences on strategic choice in gambling
  4. Macro-environmental and industry influences on strategic choice in gambling
  5. Internal influences on strategic choice in gambling
  6. Strategic choice:
  7. Business level strategies in gambling
  8. Competition, cooperation and coexistence in gambling
  9. Strategy implementation and evaluation in gambling.

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Teaching and assessment


Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.