Deals with the realities confronting entrepreneurial decision making in a contemporary context and introduces students to core marketing concepts - students assess how to harness the creative potential of complex dynamics in a systemic approach that creates, grows and amplifies value throughout the system. The unit explores strategy, entrepreneurship and marketing and provides a framework for understanding relevant theory and its application.
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||demonstrate an understanding of core theoretical frameworks that underpin the fields of entrepreneurship and marketing||Intellectual rigour|
|2||evaluate and critique proposed entrepreneurial endeavours and marketing activities through an examination of their theoretical and market foundations||Lifelong learning|
|3||explain innovation and critique the innovativeness of proposed entrepreneurial endeavours and marketing activities||Creativity||Communication and social skills|
|4||assess the integration of entrepreneurial endeavours and marketing activities with a firm's stated strategic imperative.||Lifelong learning|
- A custom eBook accompanies this dual themed unit. More detailed information can be found on the MNG00716 MySCU Learning Site. The chapters for each part are taken from leading texts in the areas of Entrepreneurship and Marketing : namely, Scarborough's 'Essentials of Entrepreneurship & Small Business Management'; and Kotler & Keller's 'A Framework for Marketing Management'.
Teaching and assessment
New Zealand - MIT
|Lecture online 1 hour (10 weeks)|
|Exam: closed book||40%|
Papua New Guinea - Air Niugini
Singapore - MDIS
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.