Unit description

The principal aim of this unit is to provide the students with an advanced understanding of qualitative research methods so that they can evaluate, design and successfully undertake complex postgraduate qualitative research projects in any setting.

Unit content

This unit covers the following areas of business research methodology: 
Topic 1 Introduction to Qualitative Research in Business and Management 
Topic 2 Paradigms and Theoretical Frameworks
Topic 3 Introduction to Research Design: Ethnographic Research and Case Studies 
Topic 4 Research Design Continued: Action Research and Grounded Theory
Topic 5 Methods: Interviews, Participant Observation and Secondary Documents
Topic 6 Ethics and essential techniques for Researchers
Study Week
Topic 7 Data Analysis in Qualitative Research: Ethnographic Research and Case Studies  
Topic 8 Data Analysis in Qualitative Research: Action Research and Grounded Theory
Topic 9 Data Analysis using Computers
Topic 10 Writing a Qualitative Research Report

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Teaching and assessment


Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.