OnlineSession 1,3Session 1,3

Unit description

Provides an advanced understanding of quantitative research methods and the appropriate statistical procedures for the analysis of data obtained from various research designs. The unit also provides an understanding of the statistical computer program necessary to undertake such analysis.

Unit content

Covers the following areas of business research methodology:

Topic 1: Elements of scientific research

Topic 2: Quantitative research design 

Topic 3: Quantitative data collection

Topic 4: Quantitative data analysis 

Topic 5: Descriptive statistics

Topic 6: Univariate analyses

Topic 7: Analyses of difference between two variables

Topic 8: Measures of association between two variables

Topic 9: Multiple linear regression

Topic 10: Logistic regression

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • eBook: Zikmund, WG, Babin, BJ, Carr, JC & Griffin, M, 2013, Business Research Methods, 9th edn, Cengage, Sydney. ISBN: 9781285202068.
  • Prescribed text information is not currently available.

Session 3

  • Prescribed text information is not currently available.
Prescribed texts may change in future study periods.

Teaching and assessment


Teaching method
Lecture online 1 hour (12 weeks)

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.