Provides an advanced understanding of quantitative research methods and the appropriate statistical procedures for the analysis of data obtained from various research designs. The unit also provides an understanding of the statistical computer program necessary to undertake such analysis.
Covers the following areas of business research methodology:
Topic 1 Elements of scientific research
Topic 2 Quantitative research design – Part I
Topic 3 Quantitative research design – Part II
Topic 4 Quantitative data collection
Topic 5 Quantitative data analysis – Part I
Topic 6 Quantitative data analysis – Part II
Topic 7 Descriptive statistics
Topic 8 Univariate analyses
Topic 9 Analyses of difference between two variables
Topic 10 Measures of association between two variables
Topic 11 Multiple linear regression
Topic 12 Logistic regression
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||apply the range of methodologies appropriate to quantitative research||Ethical practice|
|2||develop research questions and conduct hypothesis testing||Ethical practice|
|3||apply various sampling and measuring techniques and issues associated with quantitative research designs||Ethical practice|
|4||conduct, interpret and present in an academic and practitioner context a variety of quantitative analyses for different research questions||Intellectual rigour||Lifelong learning|
|5||demonstrate literacy skills to assist in reviewing, understanding and assessing published research in your specific field.||Intellectual rigour||Lifelong learning|
- eBook: Zikmund, WG, Babin, BJ, Carr, JC & Griffin, M, 2013, Business Research Methods, 9th edn, Cengage, Sydney. ISBN: 9781285202068.
- Prescribed text information is not currently available.
Teaching and assessment
|Lecture online 1 hour (12 weeks)|
Commonwealth Supported courses
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Commencing 2017 Commonwealth Supported only. Student contribution band: 3
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