Not currently available in 2020
The unit is designed to guide sport managers in their role as marketing managers through the utilisation of sport marketing concepts and practices. The unit focuses on developing and implementing a sporting organisation’s marketing plans and the overall process of communicating with its audience.
Unit contentTopic 1: Distinctive needs of sport marketing versus traditional marketing
Topic 2: Current trends and issues in the marketing of sporting organisations in the international sporting environment
Topic 3: Feasibility analysis and market research in the planning and design of marketing plans
Topic 4: Market segmentation and target marketing
Topic 5: Development of sport marketing plans
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Critically analyse the key aspects involved in the marketing of sporting organisations in the international sporting environment||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Cultural competence|
|2||Apply concepts from traditional marketing practices to the sporting environment||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Cultural competence|
|3||Develop and implement a marketing plan for an international sporting organization||Intellectual rigour||Ethical practice||Knowledge of a discipline||Cultural competence|
|4||Evaluate all phases associated with the marketing of sport in the global marketplace.||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Cultural competence|
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.