The unit is designed to guide sport managers in their role as marketing managers through the utilisation of sport marketing concepts and practices. The unit focuses on developing and implementing a sporting organisation’s marketing plans and the overall process of communicating with its audience.
Unit contentTopic 1: Distinctive needs of sport marketing versus traditional marketing
Topic 2: Current trends and issues in the marketing of sporting organisations in the international sporting environment
Topic 3: Feasibility analysis and market research in the planning and design of marketing plans
Topic 4: Market segmentation and target marketing
Topic 5: Development of sport marketing plans
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Critically analyse the key aspects involved in the marketing of sporting organisations in the international sporting environment||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Cultural competence|
|2||Apply concepts from traditional marketing practices to the sporting environment||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Cultural competence|
|3||Develop and implement a marketing plan for an international sporting organization||Intellectual rigour||Ethical practice||Knowledge of a discipline||Cultural competence|
|4||Evaluate all phases associated with the marketing of sport in the global marketplace.||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Cultural competence|
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.