Not currently available in 2020
The unit is designed to guide sport managers in their role as marketing managers through the utilisation of sport marketing concepts and practices. The unit focuses on developing and implementing a sporting organisation’s marketing plans and the overall process of communicating with its audience.
Unit contentTopic 1: Current trends and issues in the promotion of sporting organisations in the international sporting environment
Topic 2: Principles and practices of public relations in the international sporting environment
Topic 3: Developing public relations in international sport
Topic 4: Development of public relations plans.
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Critically analyse the key aspects involved in the promotion of sporting organisations in the international sporting environment||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Lifelong learning||Cultural competence|
|2||Discuss the elements that comprise the dynamics of sport public relations in action||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Lifelong learning||Cultural competence|
|3||Develop and implement a public relations campaign for a sporting organisation operating within the international sporting environment||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Lifelong learning||Cultural competence|
|4||Develop and apply a public relations model for enhancing the two-way communication between a sporting organisation and its target audiences||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Lifelong learning||Cultural competence|
|5||Evaluate all phases associated with the promotion of sport in the global marketplace.||Intellectual rigour||Creativity||Ethical practice||Lifelong learning||Cultural competence|
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.