The unit is designed to guide sport managers in their role as marketing managers through the utilisation of sport marketing concepts and practices. The unit focuses on developing and implementing a sporting organisation’s marketing plans and the overall process of communicating with its audience.
Unit contentTopic 1: Current trends and issues in the promotion of sporting organisations in the international sporting environment
Topic 2: Principles and practices of public relations in the international sporting environment
Topic 3: Developing public relations in international sport
Topic 4: Development of public relations plans.
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Critically analyse the key aspects involved in the promotion of sporting organisations in the international sporting environment||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Lifelong learning||Cultural competence|
|2||Discuss the elements that comprise the dynamics of sport public relations in action||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Lifelong learning||Cultural competence|
|3||Develop and implement a public relations campaign for a sporting organisation operating within the international sporting environment||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Lifelong learning||Cultural competence|
|4||Develop and apply a public relations model for enhancing the two-way communication between a sporting organisation and its target audiences||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Lifelong learning||Cultural competence|
|5||Evaluate all phases associated with the promotion of sport in the global marketplace.||Intellectual rigour||Creativity||Ethical practice||Lifelong learning||Cultural competence|
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.