Provides students with a comprehensive understanding of operational and managerial aspects of the cruise ship business. Regulation, marketing, human resources, safety & security management, accommodation, food and beverage, itinerary planning and impacts are some of the aspects explored in this unit. A non-compulsory field trip is available to provide experiential learning opportunities. Students will need a computer and broadband Internet access to complete this unit.
- Cruise tourism: development and overview
- Regulatory environment
- Cruise distribution and product
- Demand for cruise
- Cruise itineraries and their impacts
- Working onboard
- Revenue and facilities management
- Hotel and F&B operations
- Health, safety and security management
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environment||Knowledge of a discipline|
|2||appreciate the historical growth and probable future directions of the cruise sector||Knowledge of a discipline|
|3||evaluate globalisation aspects influencing employment at sea and itinerary impacts||Creativity||Ethical practice||Knowledge of a discipline|
|4||analyse the major operational and managerial aspects related to cruise line businesses and cruise ships.||Creativity||Knowledge of a discipline|
- Vogel, M, Papathanassis, A & Wolber, B (eds), 2012, The Business and Management of Ocean Cruises, CABI , Osfordshire, UK. ISBN: 978 1 84593 845 1.
Teaching and assessment
|Lecture online 1 hour (12 weeks)|
|Exam: take home||30%|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.