Availabilities:
| Location | Domestic | International |
|---|---|---|
| Gold Coast | ||
| Online |
Unit description
This unit provides students with a comprehensive view and understanding of operational and managerial aspects of the cruise ship business. Regulation, marketing, human resources, safety & security management, accommodation, food and beverage, itinerary planning and impacts are some of the aspects explored in this unit.
Unit content
- Cruise tourism: development and overview
- Regulatory environment
- Cruise distribution and product
- Demand for cruises
- Cruise itineraries and their impacts
- Working onboard
- Revenue and facilities management
- Hotel and F&B operations
- Health, safety and security management
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environment | Knowledge of a discipline | ||||||
| 2 | appreciate the historical growth and probable future directions of the cruise sector | Knowledge of a discipline | ||||||
| 3 | evaluate globalisation aspects influencing employment at sea and itinerary impacts | Creativity | Ethical practice | Knowledge of a discipline | ||||
| 4 | analyse the major operational and managerial aspects related to cruise line businesses and cruise ships. | Creativity | Knowledge of a discipline | |||||
On completion of this unit, students should be able to:
- critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environment
- GA4: Knowledge of a discipline
- appreciate the historical growth and probable future directions of the cruise sector
- GA4: Knowledge of a discipline
- evaluate globalisation aspects influencing employment at sea and itinerary impacts
- GA2: Creativity
- GA3: Ethical practice
- GA4: Knowledge of a discipline
- analyse the major operational and managerial aspects related to cruise line businesses and cruise ships.
- GA2: Creativity
- GA4: Knowledge of a discipline
Prescribed texts
- Vogel, M, Papathanassis, A & Wolber, B (eds), 2012, The Business and Management of Ocean Cruises, CABI , Oxfordshire, UK. ISBN: 978 1 84593 845 1.
Teaching and assessment
| Teaching method |
| Lecture online 1 hour (12 weeks) |
| Tutorial on-site 2 hours (12 weeks) |
| Assessment | |
| Quiz | 10% |
| Literature review | 50% |
| Take-home Test | 30% |
| Quiz | 10% |
| Teaching method |
| Lecture online 1 hour (12 weeks) |
| Assessment | |
| Quiz | 10% |
| Literature review | 50% |
| Take-home Test | 30% |
| Quiz | 10% |
Fee information
Domestic
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees
International
Please check the international course and fee list to determine the relevant fees.