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LocationDomesticInternational
Gold CoastSession 2Session 2
OnlineSession 2Session 2

Unit description

This unit provides students with a comprehensive view and understanding of operational and managerial aspects of the cruise ship business. Regulation, marketing, human resources, safety & security management, accommodation, food and beverage, itinerary planning and impacts are some of the aspects explored in this unit. 

Unit content

  1. Cruise tourism: development and overview
  2. Regulatory environment 
  3. Cruise distribution and product 
  4. Demand for cruises
  5. Cruise itineraries and their impacts
  6. Working onboard 
  7. Revenue and facilities management 
  8. Hotel and F&B operations 
  9. Health, safety and security management

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environmentKnowledge of a discipline
2appreciate the historical growth and probable future directions of the cruise sectorKnowledge of a discipline
3evaluate globalisation aspects influencing employment at sea and itinerary impactsCreativityEthical practiceKnowledge of a discipline
4analyse the major operational and managerial aspects related to cruise line businesses and cruise ships.CreativityKnowledge of a discipline

On completion of this unit, students should be able to:

  1. critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environment
    • GA4: Knowledge of a discipline
  2. appreciate the historical growth and probable future directions of the cruise sector
    • GA4: Knowledge of a discipline
  3. evaluate globalisation aspects influencing employment at sea and itinerary impacts
    • GA2: Creativity
    • GA3: Ethical practice
    • GA4: Knowledge of a discipline
  4. analyse the major operational and managerial aspects related to cruise line businesses and cruise ships.
    • GA2: Creativity
    • GA4: Knowledge of a discipline

Prescribed texts

  • Vogel, M, Papathanassis, A & Wolber, B (eds), 2012, The Business and Management of Ocean Cruises, CABI , Oxfordshire, UK. ISBN: 978 1 84593 845 1.
Prescribed texts may change in future study periods.

Teaching and assessment

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Quiz10%
Literature review50%
Take-home Test30%
Quiz10%

Teaching method
Lecture online 1 hour (12 weeks)
Assessment
Quiz10%
Literature review50%
Take-home Test30%
Quiz10%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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