Availabilities:
2020 unit offering information will be available in September 2019
Unit aim
This unit provides students with a comprehensive view and understanding of operational and managerial aspects of the cruise ship business. Regulation, marketing, human resources, safety & security management, accommodation, food and beverage, itinerary planning and impacts are some of the aspects explored in this unit.
Unit content
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Cruise tourism: development and overview
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Regulatory environment
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Cruise distribution and product
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Demand for cruise
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Cruise itineraries and their impacts
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Working onboard
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Revenue and facilities management
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Hotel and F&B operations
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Health, safety and security management
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
GA1: Intellectual rigour,
GA2: Creativity,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 |
|---|
| 1 | critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environment | | | | Knowledge of a discipline | | | |
| 2 | appreciate the historical growth and probable future directions of the cruise sector | | | | Knowledge of a discipline | | | |
| 3 | evaluate globalisation aspects influencing employment at sea and itinerary impacts | | Creativity | Ethical practice | Knowledge of a discipline | | | |
| 4 | analyse the major operational and managerial aspects related to cruise line businesses and cruise ships. | | Creativity | | Knowledge of a discipline | | | |
On completion of this unit, students should be able to:
- critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environment
- GA4:
Knowledge of a discipline
- appreciate the historical growth and probable future directions of the cruise sector
- GA4:
Knowledge of a discipline
- evaluate globalisation aspects influencing employment at sea and itinerary impacts
- GA2:
Creativity
- GA3:
Ethical practice
- GA4:
Knowledge of a discipline
- analyse the major operational and managerial aspects related to cruise line businesses and cruise ships.
- GA2:
Creativity
- GA4:
Knowledge of a discipline
Prescribed texts
Session 2
- Vogel, M, Papathanassis, A & Wolber, B (eds), 2012, The Business and Management of Ocean Cruises, CABI , Osfordshire, UK. ISBN: 978 1 84593 845 1.
Prescribed texts may change in future study periods.