Develops students’ understanding of the importance and application of the research process to businesses. Through a project-based teaching approach, students develop a research question and choose appropriate theoretical, methodological, and analytical frameworks to best answer that question. Students gain skills in the planning, preparation, design and presentation of a business research project.
Introducing business research
Review of related literature
Selecting the sample
Analysing the data
Reporting the research
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
GA1: Intellectual rigour,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||develop a formal and robust research question on which to base a research project ||Intellectual rigour|
|2||write a critical literature review and explain its role in the research planning process||Intellectual rigour|
|3||plan and design a research proposal ||Intellectual rigour||Creativity|
|4||explain basic qualitative and quantitative data collection methods and methods of analysis||Intellectual rigour||Ethical practice|
|5||critically evaluate the limitations of social research||Intellectual rigour|
- Quinlan, C, Babin, BJ, Carr, JC, Griffin, M & Zikmund, WG, 2015, Business Research Methods, 1st edn, Cengage, Hampshire. ISBN: 9781473704855.
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