Availabilities:

LocationDomesticInternational
Brisbane - The Hotel SchoolSession 3Session 3
Gold CoastSession 1Session 1
Melbourne - The Hotel SchoolSession 1,3Session 1,3
OnlineSession 1,3Session 1
Papua New Guinea - IBSU Port MoresbyN/ASession 1
Sydney - The Hotel SchoolSession 1,3Session 1,3

Unit description

Develops students’ understanding of the importance and application of the research process to businesses. Through a project-based teaching approach, students develop a research question and choose appropriate theoretical, methodological, and analytical frameworks to best answer that question. Students gain skills in the planning, preparation, design and presentation of a business research project.

Unit content

  1. Introducing business research
  2. Beginning research
  3. Review of related literature
  4. Research design
  5. Quantitative methods
  6. Qualitative methods
  7. Selecting the sample
  8. Analysing the data
  9. Reporting the research

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1develop a formal and robust research question on which to base a research project Intellectual rigour
2write a critical literature review and explain its role in the research planning processIntellectual rigour
3plan and design a research proposal Intellectual rigourCreativity
4explain basic qualitative and quantitative data collection methods and methods of analysisIntellectual rigourEthical practice
5critically evaluate the limitations of social researchIntellectual rigour

On completion of this unit, students should be able to:

  1. develop a formal and robust research question on which to base a research project
    • GA1: Intellectual rigour
  2. write a critical literature review and explain its role in the research planning process
    • GA1: Intellectual rigour
  3. plan and design a research proposal
    • GA1: Intellectual rigour
    • GA2: Creativity
  4. explain basic qualitative and quantitative data collection methods and methods of analysis
    • GA1: Intellectual rigour
    • GA3: Ethical practice
  5. critically evaluate the limitations of social research
    • GA1: Intellectual rigour

Prescribed texts

  • Quinlan, C, Babin, BJ, Carr, JC, Griffin, M & Zikmund, WG, 2015, Business Research Methods, 1st edn, Cengage, Hampshire. ISBN: 9781473704855.

  • Quinlan, C, Babin, BJ, Carr, JC, Griffin, M & Zikmund, WG, 2015, Business Research Methods, 1st edn, Cengage, Hampshire. ISBN: 9781473704855.
Prescribed texts may change in future study periods.

Teaching and assessment

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Project proposal20%
Literature review30%
Research Proposal50%
Information Literacy TutorialSR

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Project proposal20%
Literature review30%
Research Proposal50%
Information Literacy TutorialSR

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Project proposal20%
Literature review30%
Research Proposal50%
Information Literacy TutorialSR

Teaching method
Lecture online 1 hour (12 weeks)
Assessment
Project proposal20%
Literature review30%
Research Proposal50%
Information Literacy TutorialSR

Teaching method
Workshop on-site
Assessment
Project proposal20%
Literature review30%
Research Proposal50%
Information Literacy TutorialSR

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Project proposal20%
Literature review30%
Research Proposal50%
Information Literacy TutorialSR
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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