Unit description

The complexity of the new millennium has brought with it many challenges for countries such as Australia, who are increasingly dependent on overseas trade. As a consequence, business executives must understand the mechanisms and skills required in exporting, and use such proficiencies to improve Australia's positioning in broader world markets. This course will provide students with the overview of such key exporting features, whilst allowing them to apply, practically, effective export management techniques.

Unit content

Topic 1: Introduction to International Marketing and Export Management
Topic 2: Exporting - An Australian Context 
Topic 3: The International Environment: Culture, Economic, Political/Legal, Competition 
Topic 4: Export Market Selection - Definition and Strategies 
Topic 5: Market Entry Strategies 
Topic 6: Export (and Non-Export) Entry Modes 
Topic 7: Product Decisions
Topic 8: Pricing and Financial Decisions
Topic 9: Promotion and Marketing Communications
Topic 10: Export Supply Chain Management

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Teaching and assessment


Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.