Availabilities:
| Location | Domestic | International |
|---|
| China - TUST | N/A | |
| Melbourne | N/A | |
| Online | | |
| Perth | N/A | |
| Sydney | N/A | |
Unit description
International Business considers the objectives and strategies of international business. It includes the various challenges of operating in a global environment, including cultural, economic, and operational aspects. This unit exposes students to the potential, practice and pitfalls inherent in international business. Analyses strategies and structures for foreign market entry and participation, develops an understanding of the economics and politics of international trade and displays an awareness of global monetary factors including foreign exchange.
Unit content
Topic 1 Globalisation of markets
Topic 2 International trade theories and government intervention
Topic 3 Integration of global markets
Topic 4 The cultural environment of international business
Topic 5 Political economies and business ethics
Topic 6 Understanding emerging markets
Topic 7 The international monetary and financial environment
Topic 8 Assessing global opportunities
Topic 9 Entering foreign markets
Topic 10 Strategy and structure in international business
Topic 11 Marketing strategies for international business
Topic 12 International human resource management
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: |
|---|
| 1 | examine how the international environment impacts upon international business decisions |
| 2 | make decisions about the entry mode, entry timing, the geographic market for entry and the product market for entry |
| 3 | analyse the impact of culture on international business |
| 4 | evaluate factors which contribute to the diversity and complexity of the international business environment |
| 5 | discuss the economics and politics of international trade. |
On completion of this unit, students should be able to:
- examine how the international environment impacts upon international business decisions
- make decisions about the entry mode, entry timing, the geographic market for entry and the product market for entry
- analyse the impact of culture on international business
- evaluate factors which contribute to the diversity and complexity of the international business environment
- discuss the economics and politics of international trade.
Prescribed texts
- Wild, J & Wild, K, 2015, International Business: The Challenges of Globalisation, 8th edn, Pearson Australia. ISBN: 9781292095042.
- Wild, J & Wild, K, 2015, International Business: The Challenges of Globalisation, 8th edn, Pearson Australia. ISBN: 9781292095042.
Prescribed texts may change in future study periods.