Availabilities:

LocationDomesticInternational
China - TUSTN/A
MelbourneN/A
Online
Session2,2,3,3
PerthN/A
SydneyN/A

Unit description

International Business considers the objectives and strategies of international business. It includes the various challenges of operating in a global environment, including cultural, economic, and operational aspects. This unit exposes students to the potential, practice and pitfalls inherent in international business. Analyses strategies and structures for foreign market entry and participation, develops an understanding of the economics and politics of international trade and displays an awareness of global monetary factors including foreign exchange.

Unit content

Topic 1 Globalisation of markets 
Topic 2 International trade theories and government intervention 
Topic 3 Integration of global markets 
Topic 4 The cultural environment of international business 
Topic 5 Political economies and business ethics 
Topic 6 Understanding emerging markets 
Topic 7 The international monetary and financial environment 
Topic 8 Assessing global opportunities 
Topic 9 Entering foreign markets 
Topic 10 Strategy and structure in international business 
Topic 11 Marketing strategies for international business 
Topic 12 International human resource management

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1examine how the international environment impacts upon international business decisions
2make decisions about the entry mode, entry timing, the geographic market for entry and the product market for entry
3analyse the impact of culture on international business
4evaluate factors which contribute to the diversity and complexity of the international business environment
5discuss the economics and politics of international trade.

On completion of this unit, students should be able to:

  1. examine how the international environment impacts upon international business decisions
  2. make decisions about the entry mode, entry timing, the geographic market for entry and the product market for entry
  3. analyse the impact of culture on international business
  4. evaluate factors which contribute to the diversity and complexity of the international business environment
  5. discuss the economics and politics of international trade.

Prescribed texts

  • Wild, J & Wild, K, 2015, International Business: The Challenges of Globalisation, 8th edn, Pearson Australia. ISBN: 9781292095042.

  • Wild, J & Wild, K, 2015, International Business: The Challenges of Globalisation, 8th edn, Pearson Australia. ISBN: 9781292095042.
Prescribed texts may change in future study periods.

Teaching and assessment

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Quiz20%
Case study40%
Exam: closed book40%

Teaching method
Lecture online 1 hour (12 weeks)
Assessment
Quiz20%
Case study40%
Exam: closed book40%

Teaching method
Tutorial on-site 2 hours (12 weeks)
Lecture online 1 hour (12 weeks)
Assessment
Quiz20%
Case study40%
Exam: closed book40%

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Quiz20%
Case study40%
Exam: closed book40%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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