Unit aim

Introduces students to key theories and concepts in management communication. Develops students’ skills to become effective business and academic communicators, writers and speakers. Students will learn to prepare clear and powerful messages, both individually and in groups. Students will learn strategies which will help them plan, write, revise and edit business documents. Through this process, students will also develop an understanding of, and skills in, the principles of academic integrity and academic writing.

Unit content

1. Communication theories and concepts
2. Academic writing, literacy and referencing
3. Principles of academic integrity
4. Managing the writing process
5. Writing persuasively
6. Writing an evaluation
7. Writing an analysis
8. Writing reports
9. Stylistic considerations
10. Oral presentations
11. Interpersonal communication
12. Intercultural communication.

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • No prescribed texts.

Session 2

  • No prescribed texts.

Session 3

  • No prescribed texts.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Executive summary20%
Persuasive evaluation20%
Case study25%
Written report and oral presentation35%

Melbourne

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Executive summary20%
Persuasive evaluation20%
Case study25%
Written report and oral presentation35%

Melbourne - The Hotel School

Teaching method
Tutorial on-site 2 hours (12 weeks)
Lecture on-site 1 hour (12 weeks)
Assessment
Executive summary20%
Persuasive evaluation20%
Case study25%
Written report and oral presentation35%

New Zealand - MIT

Teaching method
Workshop on-site
Assessment
Executive summary20%
Persuasive evaluation20%
Case study25%
Written report and oral presentation35%

Online

Teaching method
Lecture online 1 hour (12 weeks)
Assessment
Executive summary20%
Persuasive evaluation20%
Case study25%
Written report and oral presentation35%

Perth

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Executive summary20%
Persuasive evaluation20%
Case study25%
Written report and oral presentation35%

Sydney

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Executive summary20%
Persuasive evaluation20%
Case study25%
Written report and oral presentation35%

Sydney - The Hotel School

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Executive summary20%
Persuasive evaluation20%
Case study25%
Written report and oral presentation35%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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