SCU OnlineStudy Period 1,5Study Period 1,5

Unit description

Introduces students to key theories and concepts in management communication. Develops students’ skills to become effective business and academic communicators, writers and speakers. Students will learn to prepare clear and powerful messages, both individually and in groups. Students will learn strategies which will help them plan, write, revise and edit business documents. Through this process, students will also develop an understanding of, and skills in, the principles of academic integrity and academic writing.

Unit content


1. Communication theories and concepts

  • The communication process
  • Communication strategies, styles and choices

2. Managing the writing process

  • Business versus academic writing
  • Academic integrity, literacy and referencing

3. Writing in genres (Part 1): Persuasion and critical analysis

  • Persuasive writing techniques
  • Position arguments
  • Support claims with reasons

4. Writing in genres (Part 2): Case study and reports

  • Elements of a case study
  • Draw conclusions from observed facts
  • Elements of a report

5. Communicating among people (Part 1)

  • Interpersonal communication
  • Group communication
  • Oral presentations: preparing to speak

6. Communicating among people (Part 2)

  • Communicating in a diverse world
  • Communicating across cultures
  • Communication and sustainability

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Study Period 1

  • No prescribed texts.

Study Period 5

  • No prescribed texts.
Prescribed texts may change in future study periods.

Teaching and assessment


Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2019 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.