Deals with the realities confronting entrepreneurial decision making in a contemporary context and introduces students to core marketing concepts - students assess how to harness the creative potential of complex dynamics in a systemic approach that creates, grows and amplifies value throughout the system. The unit explores strategy, entrepreneurship and marketing and provides a framework for understanding relevant theory and its application.
The unit is developed around six topics that combined build an understanding of the concept and application of strategic entrepreneurship. Each module represents approximately 20 learning hours. The six topics are:
Week 1 - Entrepreneurship and Innovation
Week 2 - Entrepreneurship in Practice
Week 3 - Marketing Theory
Week 4 - Marketing in Practice
Week 5 - Strategic Planning for Entrepreneurship and Marketing
Week 6 - Global Aspects of Entrepreneurship and Marketing Strategies
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Demonstrate an understanding of core theoretical frameworks that underpin the fields of entrepreneurship and marketing.||Intellectual rigour|
|2||Evaluate and critique proposed entrepreneurial endeavours and marketing activities through an examination of their theoretical and market foundations.||Lifelong learning|
|3||Explain innovation and critique the innovativeness of proposed entrepreneurial endeavours and marketing activities.||Creativity||Communication and social skills|
|4||Assess the integration of entrepreneurial endeavours and marketing activities with a firm's stated strategic imperative.||Lifelong learning|
Study Period 1
- A custom made book accompanies this dual themed unit: Scarborough, 2014, Entrepreneurship & Marketing: Critical Concepts, Custom Edition, Pearson Custom Books. ISBN: 9781488610424.
Teaching and assessment
SCU Online (intensive)
|Structured online learning|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.