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Not offered in 2020

Unit description

Deals with the realities confronting entrepreneurial decision making in a contemporary context and introduces students to core marketing concepts - students assess how to harness the creative potential of complex dynamics in a systemic approach that creates, grows and amplifies value throughout the system. The unit explores strategy, entrepreneurship and marketing and provides a framework for understanding relevant theory and its application.

Unit content

The unit is developed around six topics that combined build an understanding of the concept and application of strategic entrepreneurship. Each module represents approximately 20 learning hours. The six topics are:

Week 1 – Entrepreneurship and Innovation

Week 2 – Entrepreneurship in Practice

Week 3 – Marketing Theory

Week 4 – Marketing in Practice

Week 5 – Strategic Planning for Entrepreneurship and Marketing

Week 6 – Global Aspects of Entrepreneurship and Marketing Strategies

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Demonstrate an understanding of core theoretical frameworks that underpin the fields of entrepreneurship and marketing.Intellectual rigour
2Evaluate and critique proposed entrepreneurial endeavours and marketing activities through an examination of their theoretical and market foundations.Lifelong learning
3Explain innovation and critique the innovativeness of proposed entrepreneurial endeavours and marketing activities.CreativityCommunication and social skills
4Assess the integration of entrepreneurial endeavours and marketing activities with a firm's stated strategic imperative.Lifelong learning

On completion of this unit, students should be able to:

  1. Demonstrate an understanding of core theoretical frameworks that underpin the fields of entrepreneurship and marketing.
    • GA1: Intellectual rigour
  2. Evaluate and critique proposed entrepreneurial endeavours and marketing activities through an examination of their theoretical and market foundations.
    • GA5: Lifelong learning
  3. Explain innovation and critique the innovativeness of proposed entrepreneurial endeavours and marketing activities.
    • GA2: Creativity
    • GA6: Communication and social skills
  4. Assess the integration of entrepreneurial endeavours and marketing activities with a firm's stated strategic imperative.
    • GA5: Lifelong learning

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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