SCU OnlineStudy Period 2Study Period 2

Unit description

This unit deals with the challenges confronting global business managers. First, it explores the vibrant and dynamic global business environment, and the opportunities and threats posed in a global environment. Then the focus turns to the development of global business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.

Unit content

Topic 1 – The Global Marketplace
Topic 2 – International Trade theories, Government Intervention and Emerging Markets
Topic 3 – Differences in Political Economy
Topic 4 – Cultural Empathy and Social Responsibility
Topic 5 – Managing Global Business
Topic 6 – Global Marketing Strategies

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Study Period 2

  • Newer edition of the textbook is now available: Cavusgil, ST, Knight, G & Riesenberger, JR, 2019, International Business: The New Realities, Global Edition, 5th edn , Pearson Higher Ed , USA. ISBN: 9781292303246.
Prescribed texts may change in future study periods.

Teaching and assessment

SCU Online (intensive)

Teaching method
Structured online learning
Short written response30%

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.