This unit deals with the challenges confronting global business managers. First, it explores the vibrant and dynamic global business environment, and the opportunities and threats posed in a global environment. Then the focus turns to the development of global business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.
Topic 1 – The Global Marketplace
Topic 2 – International Trade theories, Government Intervention and Emerging Markets
Topic 3 – Differences in Political Economy
Topic 4 – Cultural Empathy and Social Responsibility
Topic 5 – Managing Global Business
Topic 6 – Global Marketing Strategies
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Discuss global markets and the theories that underpin global trade||Knowledge of a discipline||Lifelong learning|
|2||Assess the opportunities and threats in the global business environment||Intellectual rigour||Knowledge of a discipline||Lifelong learning|
|3||Understand cultural risk and evaluate its impact on ethics and social responsibility of global businesses.||Ethical practice||Cultural competence|
|4||Recommend effective marketing and management strategies for global businesses||Intellectual rigour||Creativity||Ethical practice||Knowledge of a discipline||Lifelong learning||Cultural competence|
Study Period 3
- Cavusgil, ST, Knight, G, Riesenberger, JR, Rammal, H & Freeman, S, 2012, International Business: The New Realities, 2nd edn, Australian , Pearson, Australia. ISBN: 978-1-4425-3356-1.
Teaching and assessment
SCU Online (intensive)
|Structured online learning|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.