This course seeks to provide students with the knowledge, skills and competences to manage the strategy process and to engage in critical, creative strategic thinking in order to assure the long-term success of an organisation in highly competitive environments. It examines all aspects of the strategy process – strategic analysis, choice and action – and puts it in context. Since strategy concerns the general direction of the whole organisation beyond narrow functional areas, students need to integrate and apply knowledge and skills gained in previous units. The course develops skills in analysis, interpretation, design, planning, implementation, communication and evaluation. To accomplish these goals the unit is structured around case analysis and simulations of real organisations and their competitive environments.
1. Thinking about Strategy
2. Making Sense of the Strategic Context
3. Capabilities, Resources and Competitive Advantage.
4. Purpose, Ethics and Governance
5. Strategising for Competitive Advantage
6. Developing Options for Corporate Strategy.
7. International Business and Strategy
8. Pathways to Strategic Success
9. Leading and Managing Strategic Change
10. The Politics and Practice of Strategy
11. Aligning Structure, Systems and Culture
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
GA1: Intellectual rigour,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||to develop students ability to critically discuss the theories, concepts and models of strategic management and its place in the practice of management and business||Intellectual rigour||Knowledge of a discipline|
|2||to enable students to think strategically about and analyse an organisation, its context and position, its long-term direction and viability, its capabilities, the effectiveness of its strategy, and its capacity to secure sustainable competitive advantage||Intellectual rigour||Ethical practice||Knowledge of a discipline||Cultural competence|
|3||students are equipped to apply strategic management frameworks and tools to conduct strategic analysis, make appropriate strategic choices and implement effective strategies||Intellectual rigour||Creativity||Knowledge of a discipline||Communication and social skills|
|4||to develop student skills and competences in analysis, interpretation, planning, design, implementation, communication, teamwork and communication||Creativity||Communication and social skills|
|5||students will learn to integrate and synthesise knowledge and skills gained in earlier units and be able to have a sophisticated, whole-of-organisation understanding of strategic practice||Intellectual rigour||Knowledge of a discipline||Lifelong learning|
|6||to equip students to analyse and manage strategy ethically and in proper regard to context, including its relation corporate social responsibility, international and diverse environments, multiple stakeholders and to internal relations and politics. ||Ethical practice||Lifelong learning||Cultural competence|
- Johnson, G, Whittington, R, Scholes, K, Angwin, D & Regnér, P, 2014, Exploring Strategy Text & Cases, 10th edn, Pearson, UK.