Unit aim

Enables students to undertake an analysis of a business, industry or social problem or opportunity which students undertake at a substantially independent level in this capstone research unit. Through learning, developing and applying an evidence-based research design, students create an industry-accessible publication that reports on the research process and elaborates on business solutions and research implications.

Unit content

  • What is research?
  • Identifying research problems and opportunities
  • Reviewing previous research literature 
  • Designing a research project
  • Understanding data analysis
  • Developing qualitative research tools
  • Developing quantitative research tools
  • Collecting data: ethics and consideration
  • Quantitative data analysis
  • Qualitative data analysis
  • Reporting to industry
  • Actioning research

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • Joe F. Hair Jr., Mary Celsi, Arthur Money, Philip Samouel, Michael Page, 2016, The Essentials of Business Research Methods, 3rd Edition, Taylor & Francis, New York, USA. ISBN: 978-0-765-64613-2.

Session 2

  • Joe F. Hair Jr., Mary Celsi, Arthur Money, Philip Samouel, Michael Page, 2016, The Essentials of Business Research Methods, 3rd Edition, Taylor & Francis, New York, USA. ISBN: 978-0-765-64613-2.

Session 3

  • Joe F. Hair Jr., Mary Celsi, Arthur Money, Philip Samouel, Michael Page, 2016, The Essentials of Business Research Methods, 3rd edn, Taylor & Francis, New York, USA. ISBN: 978-0-765-64613-2.
Prescribed texts may change in future study periods.

Teaching and assessment

Gold Coast

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Report50%
Presentation35%
Short written response15%

Melbourne

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Report50%
Presentation35%
Short written response15%

Melbourne - The Hotel School

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Report50%
Presentation35%
Short written response15%

New Zealand - MIT

Teaching method
Workshop on-site
Assessment
Report50%
Presentation35%
Short written response15%

New Zealand - MIT

Teaching method
Workshop on-site
Assessment
Report50%
Presentation35%
Short written response15%

Online

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial online 2 hours (12 weeks)
Assessment
Report50%
Presentation35%
Short written response15%

Papua New Guinea - Air Niugini

Teaching method
Workshop on-site
Assessment
Report50%
Presentation35%
Short written response15%

Perth

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Report50%
Presentation35%
Short written response15%

Singapore - MDIS

Teaching method
Workshop on-site
Assessment
Report50%
Presentation35%
Short written response15%

Sydney

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Report50%
Presentation35%
Short written response15%

Sydney - The Hotel School

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Report50%
Presentation35%
Short written response15%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.