Availabilities:

LocationDomesticInternational
Brisbane - The Hotel School
Session2,3
Session2,3
China - TUSTN/A
Session1
Gold Coast
Session2
Session2
MelbourneN/A
Session2,3
Melbourne - The Hotel School
Session2,3
Session2,3
Online
Session2,3
Session2,3
Papua New Guinea - IBSU Port MoresbyN/A
Session2
PerthN/A
Session2,3
SydneyN/A
Session2,3
Sydney - The Hotel School
Session2,3
Session2,3

Unit description

Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market selection and marketing mix strategies. Emphasises practical and ethical perspectives. Equips students to build a marketing plan for a sustainable offering.

Unit content

  1. Foundation, key concepts and ethics
  2. Strategic marketing planning and environment
  3. Creative problem solving in marketing
  4. Marketing information and research
  5. Consumer behaviour
  6. Target market selection
  7. Marketing plan direction, objectives, metrics
  8. Product strategy
  9. Pricing strategy
  10. Placement strategy
  11. Promotional strategy (Integrated Marketing Communications)
  12. Review and preview

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1identify the key concepts and principles used in contemporary marketing
2research, critically analyse and communicate orally a critical opinion on a contemporary marketing issue
3collaboratively develop a new market offering positioned on 'sustainability' using the principles of creative problem solving
4develop a marketing plan for the sustainable market offering
5demonstrate basic skills in the use of software relevant to the marketing discipline.

On completion of this unit, students should be able to:

  1. identify the key concepts and principles used in contemporary marketing
  2. research, critically analyse and communicate orally a critical opinion on a contemporary marketing issue
  3. collaboratively develop a new market offering positioned on 'sustainability' using the principles of creative problem solving
  4. develop a marketing plan for the sustainable market offering
  5. demonstrate basic skills in the use of software relevant to the marketing discipline.

Prescribed texts

  • No prescribed texts.

  • No prescribed texts.

  • No prescribed texts.
Prescribed texts may change in future teaching periods.

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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