2024 unit offering information will be available in November 2023
Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market selection and marketing mix strategies. Emphasises practical and ethical perspectives. Equips students to build a marketing plan for a sustainable offering.
Module 1: Foundation, key concepts, ethics
Module 2: Marketing information and research
Module 3: Consumer behaviour and target market selection
Module 4: Marketing plan direction, objectives, metrics
Module 5: The 4Ps – Part 1: Product and pricing
Module 6: The 4Ps – Part 2: Placement and promotion
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
|On completion of this unit, students should be able to:|
|1||obtain a working knowledge of the key concepts and principles used in contemporary marketing|
|2||prepare a new market offering using the principles of creative problem solving|
|3||develop a marketing plan for the new market offering.|
On completion of this unit, students should be able to:
- obtain a working knowledge of the key concepts and principles used in contemporary marketing
- prepare a new market offering using the principles of creative problem solving
- develop a marketing plan for the new market offering.
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees
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