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Not currently available in 2021

Unit description

Design digital marketing strategies using key digital tactics and techniques. Learn how to develop well-structured digital marketing plans and undertake a digital marketing campaign. Each topic explores the technologies associated with digital marketing processes such as data, analytics, automation and AI. Students will learn how to use the current digital marketing channels and tools to understand and reach online audiences. 

Unit content

1. The digital marketing eco-system

2. Digital marketing channels and tools

3. Content creation and management

4. Customer experience and relationships

5. Data and analytics

6. Developing digital marketing strategies and campaigns

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1analyse and apply key digital marketing tools
2demonstrate creativity and innovation in the application of digital marketing strategies
3undertake a digital marketing campaign.

On completion of this unit, students should be able to:

  1. analyse and apply key digital marketing tools
  2. demonstrate creativity and innovation in the application of digital marketing strategies
  3. undertake a digital marketing campaign.

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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