Presents a set of normative procedures that can be utilised to generate a range of innovative strategic options and a basis to choose a rational program for action. Issues in strategic marketing planning will be explored in depth and at a relatively advanced level. Understanding of the conceptual and theoretical basis of strategy is developed in an applied context.
Module 1: Introduction to Strategic Marketing
Module 2: Strategic Marketing and the Environment
Module 3: Customer and Competitor Analysis
Module 4: The Evolving Marketing Mix
Module 5: Strategic Implementation
Module 6: Marketing in the Twenty-First Century
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
|On completion of this unit, students should be able to:|
|1||identify and analyse marketing problems using appropriate tools and frameworks|
|2||create, communicate and defend well-justified, realistic marketing recommendations in written form|
|3||organise for effective strategic marketing and implementation of the market planning process.|
On completion of this unit, students should be able to:
- identify and analyse marketing problems using appropriate tools and frameworks
- create, communicate and defend well-justified, realistic marketing recommendations in written form
- organise for effective strategic marketing and implementation of the market planning process.
Prescribed Learning Resources
- No prescribed texts.
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Please check the international course and fee list to determine the relevant fees.