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LocationDomesticInternational
MelbourneN/A
OnlineN/A
PerthN/A
SydneyN/A

Unit description

Presents a set of normative procedures that can be utilised to generate a range of innovative strategic options and a basis to choose a rational program for action. Issues in strategic marketing planning will be explored in depth and at a relatively advanced level. Understanding of the conceptual and theoretical basis of strategy is developed in an applied context.

Unit content

Module 1: Introduction to Strategic Marketing

Module 2: Strategic Marketing and the Environment

Module 3: Customer and Competitor Analysis

Module 4: The Evolving Marketing Mix 

Module 5: Strategic Implementation

Module 6: Marketing in the Twenty-First Century

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1identify and analyse marketing problems using appropriate tools and frameworks
2create, communicate and defend well-justified, realistic marketing recommendations in written form
3organise for effective strategic marketing and implementation of the market planning process.

On completion of this unit, students should be able to:

  1. identify and analyse marketing problems using appropriate tools and frameworks
  2. create, communicate and defend well-justified, realistic marketing recommendations in written form
  3. organise for effective strategic marketing and implementation of the market planning process.

Prescribed Learning Resources

Prescribed Texts
  • No prescribed texts.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Case study40%
Case study40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Case study40%
Case study40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Case study40%
Case study40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Case study40%
Case study40%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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