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LocationDomesticInternational
Gold Coast
Term1,4
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Melbourne
Term1,4
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Online
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Perth
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Sydney
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Unit description

Develops students' understanding of marketing in the digital environment. Business today is increasingly confronted with the need to participate in and manage a real-time digital environment. Marketers are expected to adopt digital mindsets and be fluent with digital business strategies. Such understanding and skills help digital marketers to take advantage of digital technologies to gain a competitive advantage.

Unit content

  1. The evolution and importance of digital marketing
  2. Core digital marketing channels and tools
  3. Creating and managing digital content
  4. Connecting with customers in the digital space
  5. Data and analytics
  6. Developing digital marketing strategies and campaigns

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1Identify and apply key marketing tools to assist and enhance future marketing campaigns.
2Apply creativity and innovation in crafting digital marketing strategies.
3Analyse digital marketing data to inform business marketing decisions.
4Apply marketing concepts to create a digital marketing plan.

On completion of this unit, students should be able to:

  1. Identify and apply key marketing tools to assist and enhance future marketing campaigns.
  2. Apply creativity and innovation in crafting digital marketing strategies.
  3. Analyse digital marketing data to inform business marketing decisions.
  4. Apply marketing concepts to create a digital marketing plan.

Prescribed texts

  • Prescribed text information is not currently available.

  • Prescribed text information is not currently available.
Prescribed texts may change in future teaching periods.

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Report15%
Report35%
Report50%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Report15%
Report35%
Report50%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Report15%
Report35%
Report50%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Report15%
Report35%
Report50%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Report15%
Report35%
Report50%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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