Examines and gives practical advice on how an independent musician and songwriter uses the resources and services available in the music industry to create a sustainable career independent of the multinational institutions that have controlled the industry in the past. The relevant 'players', resources, contracts and business of the industry will be explored.
Unit contentTopic 1 Music industry overview
Topic 2 Music marketing planning
Topic 3 Product development
Topic 4 Legalities of releasing an independent record
Topic 5 Music distribution
Topic 6 Self-publishing
Topic 7 Music promotion 1 - Music promotion basics & publicity
Topic 8 Music promotion 2 - Radio airplay & music videos
Topic 9 Music promotion 3 - Online promotion & direct marketing
Topic 10 Music promotion 4 - Other forms of promotion
Topic 11 Budgeting & pulling it together
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||discuss the current environment of the music industry and the place for independent musicians||Ethical practice||Lifelong learning||Communication and social skills|
|2||explain the business and legal framework governing independent musicians||Ethical practice||Lifelong learning||Communication and social skills|
|3||examine suitable business structures and practices for independent musicians and songwriters, as well as budgeting key milestones such as recording costs; manufacture, distribution and marketing costs||Ethical practice||Lifelong learning||Communication and social skills|
|4||explain Australian copyright law, independent musicians and songwriters protecting and exploiting copyright, and the ways income may be earned as an independent musician and songwriter, through the exploitation of music product||Ethical practice||Lifelong learning||Communication and social skills|
|5||examine marketing opportunities for the independent musicians||Ethical practice||Lifelong learning||Communication and social skills|
|6||understand the basics of getting publicity and media exposure||Ethical practice||Lifelong learning||Communication and social skills|
|7||develop a marketing plan for the release of a music product||Ethical practice||Lifelong learning||Communication and social skills|
- O’Hara, B & Beard, M, Music Marketing, PR and Image Making.
Teaching and assessment
|Structured online learning 1.5 hours (12 weeks)|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2014 Commonwealth Supported only. Student contribution band: 1
Please check the international course and fee list to determine the relevant fees.