Unit description

Introduces students to key aspects of change and theories of power, resistance and agency. Various realms of change are explored including self, client and cause advocacy. Students are engaged in the development of basic change-related practice skills such as negotiation and the construction of a persuasive argument.

Unit content

Module 1: Situating advocacy - Context and theory
      Topic 1: What is advocacy?
      Topic 2: Values and ethics of advocacy
      Topic 3: Power and social change
      Topic 4: Advocacy, social action and social movements
      Topic 5: Advocacy - the Australian political context
Module 2: Doing advocacy - Practice
      Topic 6: Analysing the situation - goals, strategies and tactics
      Topic 7: Argument and rhetoric
      Topic 8: Forming alliances
      Topic 9: Lobbying activities - delegations, letters/emails, petitions, submissions
      Topic 10: Using the media

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Prescribed texts

Session 1

  • No prescribed texts.
Prescribed texts may change in future study periods.

Teaching and assessment


Teaching method
Structured online learning 3hrs (12 weeks)

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2015 Commonwealth Supported only. Student contribution band: 1

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.