Availabilities:

LocationDomesticInternational
Brisbane - The Hotel School
Term2,4
Term2,4
Hayman Island - Hotel School
Melbourne - The Hotel School
Term2,4
Term2,4
Sydney - The Hotel School
Term2,4
Term2,4

Unit description

Introduces students to the cruise industry and the cruise ship as a floating integrated resort.  Students focus on the interconnectedness of the various commercial activities, cultural dimensions, and staff and guest relations within the complex regulatory and operating environment of the cruise ship industry.

Unit content

  1. Cruise Tourism:  development and overview
  2. Regulatory environment
  3. Cruise distribution and product
  4. Demand for cruises
  5. Cruise itineraries and their impacts
  6. Working on board

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1demonstrate knowledge of the cruise industry, the cruise ship and the key managerial roles
2identify and analyse the unique characteristics of the cruise industry and their impact on the environment, the tourism industry, staff and their careers, and the guest experience
3demonstrate the capability to conceive, plan and propose an initiative to improve environmental, guest and staff outcomes on a cruise ship
4demonstrate the knowledge and skills to reflect upon the challenges of developing and maintaining a sustainable and profitable cruise industry.

On completion of this unit, students should be able to:

  1. demonstrate knowledge of the cruise industry, the cruise ship and the key managerial roles
  2. identify and analyse the unique characteristics of the cruise industry and their impact on the environment, the tourism industry, staff and their careers, and the guest experience
  3. demonstrate the capability to conceive, plan and propose an initiative to improve environmental, guest and staff outcomes on a cruise ship
  4. demonstrate the knowledge and skills to reflect upon the challenges of developing and maintaining a sustainable and profitable cruise industry.

Prescribed Learning Resources

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Presentation20%
Presentation30%
Case study50%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Presentation20%
Presentation30%
Case study50%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Presentation20%
Presentation30%
Case study50%

Teaching method
Tutorial 2 hours (Weekly)
Tutorial 2 hours (Weekly)
Workshop 1 hour (Weekly)
Assessment
Presentation20%
Presentation30%
Case study50%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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