Not currently available in 2020

Unit description

Examines the ways digital transformations are reshaping the total tourism experience and how tourism operations are increasingly facilitated through digital technologies. Provides students with the conceptual understanding of the relationship between digital technologies, tourism and broader society, as well as helping them to develop pertinent skills in designing a digital solution to a tourism problem and in analysing impacts of the solution on tourism experience and management.  

Unit content

Topic 1: Tourism and digital culture

Topic 2: Social media and digital marketing

Topic 3: Digital disruption

Topic 4: Smart tourism destinations

Topic 5: Digital platforms and the tourism experience

Topic 6: Digital solutions


Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Teaching and assessment


Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information


Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees


Please check the international course and fee list to determine the relevant fees.