Provides students with a strong foundation and knowledge of spa management. The history, development and current trends of spa businesses, as a global phenomenon will be addressed. Students will be introduced to the key qualities of an outstanding spa experience and the capabilities required of the spa manager. Applying knowledge of and engaging with spa businesses are key features of this unit, through the use of real life case studies and field visits.
1. The spa industry: types and destinations
2. The spa consumer: behaviour, service and spa design
3. The business of spas: marketing, operations and human resources
4. Future directions: strategizing for the future
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Describe the philosophy of spa, spa-goers, and domains of spa||Knowledge of a discipline|
|2||Recognise the scope and size of the global spa industry||Knowledge of a discipline|
|3||Analyse key issues for the marketing and management of spa operations and explore current areas of best practice||Intellectual rigour|
|4||Explain why ethical leadership is essential and the specific issues that affect a spa operation||Intellectual rigour||Ethical practice|
|5||Evaluate opportunities and barriers for the future sustainability of the spa industry||Intellectual rigour||Knowledge of a discipline|
|6||Demonstrate ability to work effectively within a team environment.||Communication and social skills|
- Smith, M & Puczcko, L, 2014, Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd edn, Routledge, New York. ISBN: 978-0-415-63865-4.
Teaching and assessment
|Lecture online 1 hour (12 weeks)|
|Spa Business Case Study||40%|
|Case Study Presentation||20%|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2018 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.