Provides students with a comprehensive view of the growing health, wellness and medical tourism sectors in a global context. Based on a range of case studies students explore the history, development, range of destinations, products and and services and key issues associated with the management of health, wellness and medical tourism operations. Emerging trends and future predictions for these sectors are also examined.
1. Definitions and concepts
2. History and development of health and wellness
3. Geographical and regional analysis of health and wellness tourism
4. Contemporary leisure, lifestyle and society
5. Demand and motivation of health, wellness and medical tourists
6. Marketing challenges: targeting and branding
7. Planning and management issues
8. Future trends and predictions
9. The international context for health, wellness and medical tourism
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Discuss the development of the health, wellness and medical tourism industry||Knowledge of a discipline|
|2||Identify key international health tourism destinations||Knowledge of a discipline|
|3||Outline the key economic drivers of health, wellness and medical tourism||Intellectual rigour||Knowledge of a discipline|
|4||Identify and analyse key challenges associated with planning and managing health, wellness and medical tourism operations||Intellectual rigour||Knowledge of a discipline||Cultural competence|
|5||Evaluate how key markets and social trends affect the health, wellness and medical tourism industry||Intellectual rigour||Knowledge of a discipline|
Teaching and assessment
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2017 Commonwealth Supported only. Student contribution band: 3
Please check the international course and fee list to determine the relevant fees.