Unit description

Provides students with a comprehensive view of the growing health, wellness and medical tourism sectors in a global context. Based on a range of case studies students explore the history, development, range of destinations, products and and services and key issues associated with the management of health, wellness and medical tourism operations. Emerging trends and future predictions for these sectors are also examined.

Unit content

1. Definitions and concepts

2. History and development of health and wellness

3. Geographical and regional analysis of health and wellness tourism

4. Contemporary leisure, lifestyle and society

5. Demand and motivation of health, wellness and medical tourists

6. Marketing challenges: targeting and branding

7. Planning and management issues

8. Future trends and predictions

9. The international context for health, wellness and medical tourism

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

Learning outcomes and graduate attributes

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2018 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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