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LocationDomesticInternational
Melbourne - The Hotel SchoolSession 3Session 3
Sydney - The Hotel SchoolSession 3Session 3

Unit description

Uses the Hotel Operations, Tactics and Strategy (HOTS) simulation program to engage students in decision-making to maximise revenue and increase yield within hospitality/tourism businesses. Students will learn and critically review key theories and approaches to revenue and yield management in order to develop skills in managing these two aspects of contemporary hotel management.

Unit content

  1. Introduction to revenue and yield management
  2. HOTS simulation environment
  3. Strategy and business planning
  4. Marketing
  5. Understating financial statements
  6. Budgeting
  7. Ratio analysis
  8. Hotel industry data and benchmarking
  9. Revenue management strategies
  10. Trends, challenges, and future

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1Describe the foundations of revenue managementIntellectual rigourKnowledge of a discipline
2Examine the evolution of yield within hospitality and tourism businessesIntellectual rigourKnowledge of a discipline
3Evaluate models, pricing and rate management strategies used by organisations to maximize revenue and yieldIntellectual rigourKnowledge of a discipline
4Appraise operational tools for revenue and yield management across hospitality and tourism industriesIntellectual rigourKnowledge of a discipline
5Make and communicate appropriate revenue and yield decisions with a simulated hotel environmentCommunication and social skills

On completion of this unit, students should be able to:

  1. Describe the foundations of revenue management
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  2. Examine the evolution of yield within hospitality and tourism businesses
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  3. Evaluate models, pricing and rate management strategies used by organisations to maximize revenue and yield
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  4. Appraise operational tools for revenue and yield management across hospitality and tourism industries
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  5. Make and communicate appropriate revenue and yield decisions with a simulated hotel environment
    • GA6: Communication and social skills

Prescribed texts

  • Prescribed text information is not currently available.
Prescribed texts may change in future study periods.

Teaching and assessment

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Calculations20%
Report45%
Presentation35%

Teaching method
Lecture on-site 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Calculations20%
Report45%
Presentation35%
Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2020 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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