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Unit description
Uses the Hotel Operations, Tactics and Strategy (HOTS) simulation program to engage students in decision-making to maximise revenue and increase yield within hospitality/tourism businesses. Students will learn and critically review key theories and approaches to revenue and yield management in order to develop skills in managing these two aspects of contemporary hotel management.
Unit content
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Introduction to revenue and yield management
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HOTS simulation environment
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Strategy and business planning
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Marketing
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Understating financial statements
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Budgeting
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Ratio analysis
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Hotel industry data and benchmarking
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Revenue management strategies
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Trends, challenges, and future
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
GA1: Intellectual rigour,
GA2: Creativity,
GA3: Ethical practice,
GA4: Knowledge of a discipline,
GA5: Lifelong learning,
GA6: Communication and social skills,
GA7: Cultural competence| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 |
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| 1 | Describe the foundations of revenue management | Intellectual rigour | | | Knowledge of a discipline | | | |
| 2 | Examine the evolution of yield within hospitality and tourism businesses | Intellectual rigour | | | Knowledge of a discipline | | | |
| 3 | Evaluate models, pricing and rate management strategies used by organisations to maximize revenue and yield | Intellectual rigour | | | Knowledge of a discipline | | | |
| 4 | Appraise operational tools for revenue and yield management across hospitality and tourism industries | Intellectual rigour | | | Knowledge of a discipline | | | |
| 5 | Make and communicate appropriate revenue and yield decisions with a simulated hotel environment | | | | | | Communication and social skills | |
On completion of this unit, students should be able to:
- Describe the foundations of revenue management
- GA1:
Intellectual rigour
- GA4:
Knowledge of a discipline
- Examine the evolution of yield within hospitality and tourism businesses
- GA1:
Intellectual rigour
- GA4:
Knowledge of a discipline
- Evaluate models, pricing and rate management strategies used by organisations to maximize revenue and yield
- GA1:
Intellectual rigour
- GA4:
Knowledge of a discipline
- Appraise operational tools for revenue and yield management across hospitality and tourism industries
- GA1:
Intellectual rigour
- GA4:
Knowledge of a discipline
- Make and communicate appropriate revenue and yield decisions with a simulated hotel environment
- GA6:
Communication and social skills
Prescribed texts
Session 2
- Prescribed text information is not currently available.
Session 3
- Prescribed text information is not currently available.
Prescribed texts may change in future study periods.