Unit of Study BUSN3001 Competitive Strategy (2023)

Unit description

Provides opportunities to apply established strategy frameworks and tools to contemporary organisational contexts to understand the pursuit of sustainable competitive advantage. The unit encourages students to critically engage with the latest thinking about the realities of strategy as a complex social practice characterised by politicised processes. The unit integrates and applies knowledge gained in previous units.

Unit content

Module 1: Strategy formation: History and Strategy Development

Module 2: Internal analysis: Strategic capability and culture

Module 3: External analysis: The macro and industry environment

Module 4: Evaluating levels of strategy and strategic options

Module 5: Implementing strategy

Module 6: Business ethics, corporate governance & corporate social responsibility