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Unit of Study HOTL2006 Tourism and Hospitality Sales and Promotion (2024)

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Unit Snapshot


Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of the sales and marketing elements and how they function

identify and analyse the efficacy and efficiency of a sales and marketing promotion for a given hospitality product and target market

demonstrate the capability to design and develop a set of sales and promotion artefacts for a given hospitality product and target market

demonstrate the knowledge and skills to reflect upon the challenges of mastering both social media and traditional media in the hospitality industry.

Teaching and assessment

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Quiz20%
Report30%
Presentation50%

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Quiz20%
Report30%
Presentation50%

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Quiz20%
Report30%
Presentation50%

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
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