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UG Coursework Unit
Faculty & College
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to:
evaluate consumer behaviour and consumption theory in terms of marketing and consumption situations
analyse the principles and concepts of consumer behaviour and consumption theory and apply them to practitioner, public policy maker and consumption settings
explain the relationship between consumer behaviour and consumption theory, and marketing practice
research the behaviour of consumers and apply findings to marketing practice.
Teaching and assessment
Prescribed learning resources
- Hoyer, WD, MacInnis, DJ, Pieters, R, Chan, E, Northey, G, 2020, Consumer Behaviour: Asia Pacific Edition, 2nd edn, Cengage Learning, Great Britain. ISBN: ISBN-10: 0170439976, ISBN-13: 9780170439978.
- No prescribed resources/equipment.
Prescribed Learning Resources may change in future Teaching Periods.
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.