Show me unit information for yearView previous years of our units
UG Coursework Unit
Faculty & College
It is strongly recommended that you have completed Marketing Principles or the equivalent unit prior to enrolling in this unit.
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to:
apply the principles involved in marketing communications
evaluate different marketing communication strategies and tactics
construct relevant marketing communication strategies and tactics for specific target markets.
Teaching and assessment
Prescribed learning resources
- Belch, GE & Belch, MA, 2021, Advertising and Promotion: An Integrated Marketing Communication Perspective, 12th Edition, McGraw Hill Education, New York. ISBN: ISBN13: 9781260259315.
- No prescribed resources/equipment.
Prescribed Learning Resources may change in future Teaching Periods.
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.