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Unit of Study MRKT3002 Marketing Research (2023)

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Unit Snapshot


Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

develop the ability to translate a marketing problem into a feasible research question

obtain a working knowledge of the concepts and methods of marketing research

demonstrate expertise in designing a marketing research project to address a real-life marketing problem.

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Research Proposal20%
Research Proposal20%
Questionnaire design30%
Quiz30%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Research Proposal20%
Research Proposal20%
Questionnaire design30%
Quiz30%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Research Proposal20%
Research Proposal20%
Questionnaire design30%
Quiz30%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Research Proposal20%
Research Proposal20%
Questionnaire design30%
Quiz30%

Prescribed learning resources

Prescribed Texts
  • Burns, AC & Bush, RF, 2017, Marketing Research (International Edition), 8th edn, Pearson Education, Edinburgh Gate (England). ISBN: 13: 9781292153261.
Prescribed Resources/Equipment
  • Please see 'Managing your study' for note regarding analytical software required in this unit.

Prescribed Texts
  • Burns, AC & Bush, RF, 2017, Marketing Research (International Edition), 8th edn, Pearson Education, Edinburgh Gate (England). ISBN: 13: 9781292153261.
Prescribed Resources/Equipment
  • Please see 'Managing your study' for note regarding analytical software required in this unit.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

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International

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