“The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate.”

Seth Godin

Marketing expert and author

Marketing, Media and Communications

Welcome to the marketing team behind Australia's engaged university. We're an ambitious, adventurous and imaginative crew, keen to play our part in lifting Southern Cross into the world's top 50 young universities by 2026.

The Marketing, Media and Communications Unit is the central marketing arm of Southern Cross University. We are your go-to team for strategic marketing, internal and external communications, brand development and activation, reputation management, and media engagement.

Our role is to communicate the University’s mission, profile, and achievements to a wide range of audiences - at the same time as encouraging prospective students to enrol. While our focus is outward-facing, we will be drawing on the richness, talent, expertise, uniqueness, passion, and authenticity that comes from the staff and students of Southern Cross University.