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Northern Rivers tourism charts new directions

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Published
13 February 2002
A three-year Regional Tourism Action Plan for the Northern Rivers is being developed by Northern Rivers Tourism Inc, the region's peak body for tourism, with the support of Tourism New South Wales. With the aim of producing what Jenny Massie, Chair of the Board of Northern Rivers Tourism, called, "The most significant and far-reaching tourism plan yet formulated in the region", Northern Rivers Tourism has appointed a consultant who will drive the process from now until May.

"We will be seeking further input from government agencies, industry representatives, operators, tourism associations and stakeholder groups during the next few months," Ms Massie said.

"It is important that the work we do for the Regional Tourism Action Plan for the Northern Rivers will fit the 'whole of government' planning approach being coordinated by Tourism New South Wales across the State," she added. "The new plan will become the 'umbrella plan' for tourism in the Northern Rivers Tropical NSW region, and we are hopeful that all future tourism plans developed by Councils and other key groups within the region will be based on this plan."

During the preparation of the regional plan, the consultant will review current plans already in existence throughout the region. Consultation with key stakeholders will be done through private interviews and a facilitated workshop in February. Submissions are also welcome and should be forwarded to Northern Rivers Tourism's new Executive Office (details below).

The Regional Tourism Action Plan for the Northern Rivers is due for completion by May 2002. The final plan will be presented in information sessions early May that will be open to the general public and tourism industry personnel. Information sessions will be held in the Tweed River Valley, the Richmond River Valley and the Clarence River Valley.

Northern Rivers Tourism has been busy putting into place the new structure of the incorporated organisation. There is now a board consisting of seven Directors who have a regional strategic focus and they meet bi-monthly.

There has also been a Marketing Team and a Development Team appointed. "Both the new teams have specific tasks. The Marketing Team will add value to the tourism industry in the region by providing the essential rationale, focus and direction for marketing activity undertaken by Northern Rivers Tourism. The Development Team will play a key role in the regions' tourism development and will also report to the Northern Rivers Regional Development Board (Invest Northern Rivers)."

Once the new Strategic Plan, or "Regional Tourism Action Plan for the Northern Rivers" (as it is known) is completed, the Marketing and Development Teams will devise twelve month action plans for their relevant portfolios.

Both teams are made up of tourism operators, tourism managers and representatives of key organisations from throughout the region. This is an exciting opportunity for our region to take a pro-active and strategic approach to developing a sustainable tourism industry for the Northern Rivers."

Northern Rivers Tourism are also pleased to announce they have recently appointed Norsearch Ltd, the commercial division of Southern Cross University, as their Executive Office. Norsearch will carry out the administrative tasks associated with the peak tourism industry body, and will provide Executive Officer services to NRT. Northern Rivers Tourism can be contacted by phone on (02) 6626 9197 or via email [email protected]



For further details, please contact: Northern Rivers Tourism, Julie Burton, Phone (02) 6626 9197.

Photo and interview opportunity - Tuesday 19th February 10.30am Invercauld

House, Invercauld Rd, Goonellabah. Consultants leading a facilitated

workshop for input into the Strategic Plan.

Photo of Tourism New South Wales and Northern Rivers Tourism personnel

available from Joanne McMurtrey, (02) 6626 9197, or Norsearch Ltd 6620 3932